On Neuromarketing, Cristina de Balanzó the Main Nut of Walnut (II/III)

. . . This is the second part of the interview “On…

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On Neuromarketing, Cristina de Balanzó the Main Nut of Walnut (I/III)

Edgar Sánchez, Senior Neuromarketing Consultant, Ph.D. Neurosciences Carolina Castioni, Junior Consultant  …

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Neuromarketing, Interview Steve Genko (S.G.), leading author “Neuromarketing for Dummies” (III/III)

. . . This is the third (and last) part of the interview…

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Neuromarketing, Interview with Steve Genco leading author “Neuromarketing for Dummies” (II/III)

. . . This is the second part of the interview about…

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Neuropolitica: España 20D Analisis Facial

 .  . Rajoy es el candidato presidencial que más ‘Alegría’ y menos…

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Interview with Steve Genco leading author “Neuromarketing for Dummies” (I/III)

. . .Neuromarketing. its complexities, methodological and other neuro-points . . Hello,…

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Neuromarketing, Interview with Elissa Moses (III/III), IPSOS Executive VP of Neuro and Behavior Science Innovation Center

This is the third part of the interview about Neuromarketing with Elissa Moses…

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Neuromarketing, Interview with Elissa Moses (II/III), IPSOS Executive VP of Neuro and Behavior Science Innovation Center

This is the second part of the interview about Neuromarketing with Elissa…

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Welcome to the Neruom.ART.keting blog!

This blog is to share and discuss about NEUROMARKETING, research findings on how the BRAIN and MIND work, and the IMPLEMENTATIONS and APPLICATIONS to Commercial and Marketing contexts.


All this to persuade, seduce, lead to satisfy customers’ needs, desires and caprices. For example, creating effective messages and creating purchase or consumption meaningful experiences.

The blog is based on Neuro-Scientific Knowledge, on the latest Neuro-Techniques and Neuro-Technologies. The contents for training and information purposes: concepts, practical tips, comments and reviews of books and articles, and interviews with experts.

Aimed primarily to two groups

1. CEOs and Sales and Marketing Executives that are curious, INNOVATIVE AND WITHOUT FEAR.
Those who have the interest in learning how we the customers behave (who are primarily humans) to do better businesses.
And for those who have very few time to be trained and informed about these topics.

2. The curious and interested people in human behavior in general and in particular how we the economic agents work, buy and consume.

Thank you very much and welcome to the marketing of the XXI century, the NEUROMARKETING.


Bienvenida y Bienvenido al blog Neruom.ART.keting.!

Este blog es para compartir y discutir sobre el NEUROMARKETING, hallazgos científicos sobre cómo trabaja el CEREBRO y la MENTE y sus IMPLEMENTACIONES yAPLICACIONES en Contextos Comerciales y de Marketing

Todo esto para persuadir, seducir, conducir a satisfacer necesidades, deseos y caprichos de los clientes. Por ejemplo, la creación de mensajes efectivos y la creación de experiencias significativas de compra o consumo.

El blog se basa en los Conocimientos Neuro-Científicos, en las Neuro-Técnicas y Neuro-Tecnologías más avanzadas. Los contenidos son formativos e informativos: conceptos, consejos prácticos, comentarios y revisiones de libros y artículos, y también entrevistas con expertos.

Dirigido principalmente a dos colectivos

1. Directores Generales y ejecutivos de ventas y de marketing que son INQUIETOS e INNOVADORES, Y SIN MIEDOS.

Que tienen el interés de aprender cómo nos comportamos los clientes (que ante todo somos seres humanos) para hacer mejores negocios.

Y que además tienen poquísimo tiempo para formarse e informarse sobre estos temas.

2. Las personas curiosas e interesadas en el comportamiento humano al nivel general y nivel particular como agentes económicos que trabajamos, compramos y consumimos.

Muchas gracias y bienvenido/bienvenida al marketing de vanguardia, al marketing del siglo XXI, al NEUROMARKETING

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