BLOG ENGLISH

On Neuromarketing, Cristina de Balanzó the Main Nut of Walnut (III/III)

. . This is the third part of the interview “On Neuromarketing”, Cristina de Balanzó the main Nut of Walnut (III/III)   I want to start to read beginning from the first part of the interview   ES:  In management, for last thirty years or so, we have seen fashions like Top Quality Management (TQM), […]

Posted in Blog English | Leave a comment

On Neuromarketing, Cristina de Balanzó the Main Nut of Walnut (II/III)

. . . This is the second part of the interview “On Neuromarketing”, Cristina de Balanzó the main Nut of Walnut (II/III)   I want to go to the first part of the interview   Edgar Sánchez (ES): Nowadays, we are living in a world where the access to knowledge is bigger than ever in […]

Posted in Blog English | Tagged , | Leave a comment

On Neuromarketing, Cristina de Balanzó the Main Nut of Walnut (I/III)

Edgar Sánchez, Senior Neuromarketing Consultant, Ph.D. Neurosciences Carolina Castioni, Junior Consultant       Edgar Sánchez (ES): Hello, I am with Cristina de Balanzó the main Nut of Walnut Consumer Neuroscience Consultancy. Christina thank you very much for taking time for this conversation.   Cristina de Balanzó (CdB): Thank you, Thank you.   ES: Cristina, […]

Posted in Blog English | Tagged , , | Leave a comment

Neuromarketing, Interview Steve Genko (S.G.), leading author “Neuromarketing for Dummies” (III/III)

. . . This is the third (and last) part of the interview about Neuromarketing with Steve Genco leading author “Neuromarketing for Dummies”   Go to the first part of the interview where we talk about the definition of Neuromarketing, and other things such as perception and sample size.   Edgar Sánchez (E.S.): Somehow you’ve already answered my […]

Posted in Blog English, Neuromarketing | Tagged , | Leave a comment

Neuromarketing, Interview with Steve Genco leading author “Neuromarketing for Dummies” (II/III)

. . . This is the second part of the interview about Neuromarketing with Steve Genco leading author “Neuromarketing for Dummies” . Go to the first part of the interview where we talk about the definition of Neuromarketing, and other things such as perception and sample size.     Edgar Sánchez (E.S.) : Anything is perfect, Neuromarketing […]

Posted in Blog English | Leave a comment

Interview with Steve Genco leading author “Neuromarketing for Dummies” (I/III)

. . .Neuromarketing. its complexities, methodological and other neuro-points . . Hello, I’m Edgar Sánchez (E.S.). I am with Steve Genco (S.G.), leading author of the book “Neuromarketing for Dummies”. E.S.: Steve, thank you for taking time to join this conversation about Neuromarketing. Steve, let’s begin with the basic things, What is Neuromarketing, what is […]

Posted in Blog English | Tagged , , | Leave a comment

Neuromarketing, Interview with Elissa Moses (III/III), IPSOS Executive VP of Neuro and Behavior Science Innovation Center

This is the third part of the interview about Neuromarketing with Elissa Moses is Executive Vice-President of Neuro and  Behavior Science Innovation Center at IPSOS   Go to the first part of the interview.   Edgar Sánchez (E.S.): In your vision, in a nutshell, what is the current state of Neuromarketing and what are the things […]

Posted in Blog English | Tagged , | Leave a comment

Neuromarketing, Interview with Elissa Moses (II/III), IPSOS Executive VP of Neuro and Behavior Science Innovation Center

This is the second part of the interview about Neuromarketing with Elissa Moses is Executive Vice-President of Neuro and  Behavior Science Innovation Center at IPSOS   Go to the first part of the interview where we talk about the definition of Neuromarketing, its complexities among other things.   Edgar Sánchez (E.S.): Nothing is perfect. Neuromarketing is not […]

Posted in Blog English | Tagged | Leave a comment

Neuromarketing, Interview with Elissa Moses (I/III), IPSOS Executive VP of Neuro and Behavior Science Innovation Center

  Hello, I am Edgar Sánchez (E.S.), I am with Elissa Moses (E.M.) in the context of the Neuromarketing World Forum in Barcelona     Elissa Moses is Executive Vice-President of Neuro and  Behavior Science Innovation Center at IPSOS     Edgar Sánchez (E.S.): Elissa  thank you very much for taking the time to be with […]

Posted in Blog English | Tagged , , | Leave a comment